Providing market intelligence for more than 35 years

In The News

Leveraging Smart Home Devices In Energy Programs (It Comes With A Price)

Nearly 30 percent of U.S. broadband households value control of their smart home energy devices over cost savings, but approximately one-half of product owners or those who intend to purchase would permit utility control of their smart appliances -- for a price, according to new research from Parks Associates.

From the article "Leveraging Smart Home Devices In Energy Programs (It Comes With A Price)" by Barbara Vergetis Lundin.

Previously In The News

Smart Products Bring Business Opportunities to Insurers, Manufacturers

Smart products offer home insurance providers new ways to create operational efficiencies, introduce new services, and increase their value propositions for protecting the home, according to Parks Ass...

35% Of Large Builders Adding Smart Tech To New Homes: Study

“All builders report smart home technology is highly popular with consumers, and connected products are rapidly replacing non-connected models as standard in the home,” stated Brad Russell, research d...

TVOD Use Up Significantly In Q1

NBCUniversal and other entertainment giants are looking to establish new premium video-on-demand business models — and making waves by challenging the traditional theatrical release window in the proc...

Too much TV? Enter HBO Max, the latest streaming wannabe

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it’s supposed to replace, with di...