Providing market intelligence for more than 35 years

In The News

LG senses an opportunity in the connected home market

At the start of the year, 37% of US broadband homes were getting ready to take a bet on their first connected home device, according to Parks Associates. However, as 2015 has progressed, consumers appear to be cooling on further connectivity.

One issue is interoperability. People are worried that a device from one company won't work with another appliance or service provided by a competitor. And the other is cost. For example, a smart fridge can cost between US$3,500 (RM14,675) and US$5,000 (RM20,960).

The SmartThinQ Sensor tackles the first issue by being compatible with AllJoyn. An open Internet of Things platform created by the Allseen Alliance, AllJoyn ensures that differing devices speak the same language. The organisation has already signed up 180 different companies including LG, Microsoft, Electrolux, Qualcomm, Sony and Philips, and its open nature means that individual programmers with a great idea could develop apps using the platform that will link different devices – say for example thermostats, lighting systems and the oven together – to create potentially valuable services or features.

From the article "LG senses an opportunity in the connected home market" by thestar.com.

Previously In The News

Parks Associates: ARPU for traditional home service bundles increased in 2024

In December, Parks Associates announced that its research project Home Services Dashboard has revealed that ARPU for traditional services bundled with home internet increased year-over-year in 3Q 2024...

Netflix bets big on Christmas NFL streaming

“We couldn’t get it going, actually, at our house for some reason,” said Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates. She was one of many viewers...

1 Growth Stock Down 84% to Buy Right Now

Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising mar...

2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates

The latest entry in our 2025 Security Industry Predictions series is Elizabeth Parks, president and chief marketing officer at Parks Associates, which produces research about what’s going on in the ph...