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Live TV Viewing Strong Among Millennials

In a study that examines live TV viewing, Parks Associates says consumers who have never had pay TV -- so called “cord nevers” -- spend about one-third of their TV viewing time watching live content, primarily from over-the-air TV channels.

Looking at all TV viewing among young consumers 18-34, over one-quarter comes from live TV-video services This includes pay TV, over-the-air channels, and live streaming.

From the article "Live TV Viewing Strong Among Millennials" by Wayne Friedman.

Previously In The News

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As has been the case for the past five years, Security Sales & Integration and Parks Associates have once again collaborated on the annual Residential Security Dealer Survey (a.k.a. Residential Market...

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Research from Parks Associates finds 28% of U.S. broadband households with a smart speaker utilize a voice assistant to control a smart home device, compared to only 12% that use the device to control...

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