Providing market intelligence for more than 35 years

In The News

Long Battery Life Now Top Feature For Smartwatch Buyers

The leading feature when purchasing a smartwatch is long battery life, followed by whether it is simple to operate, according to Parks Associates. The most important features after this are water resistance, activity tracking capabilities, GPS, and last, a heart rate monitor.

From the article "Long Battery Life Now Top Feature For Smartwatch Buyers" by Chuck Martin.

Previously In The News

FCC Plan Would Give Consumer Control Of Set-top Box

And cable industry analyst Brett Sappington, of Parks Associates in Dallas, said that companies like Tivo already offer third-party cable set-top boxes, but few consumers purchase them. “Many don’t...

Action Cams Are For Birthday Parties Not Bungee Jumping

Wearable cameras such as the GoPro may be advertised as the must-have audio-visual accessory for extreme sport thrill-seekers, but according to new research, their most common uses are much more munda...

Amazon's New Netflix Competitor Is A Bad Deal For Most People

This move brings Amazon's video service into more direct competitor with services like Netflix and Hulu. But a little simple math shows that it actually isn't a great deal unless you plan on cancel...

Netflix Need Not Fear New Amazon Prime Spinoff Service

For those who think Amazon has the clout to steal away Netflix subscribers, the logic there isn’t too easy to follow: the $9 price point for the new service simply isn’t compelling enough to siphon aw...