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In The News

Looking to ‘cut the cord’? Consider an antenna

It’s no secret that Tampa Bay residents are "cutting the cord" and moving away from cable. But last month, when the Tampa Bay Times asked readers to reach out about the non-cable entertainment services they used, a common theme emerged — antennas.

The share of American households using digital antennas for TV has risen from 15 percent in 2015 to nearly 20 percent, according to March data from Parks Associates.

From the article "Looking to ‘cut the cord’? Consider an antenna" by Malena Carollo.

Previously In The News

DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding

Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates analyst Brett Sappington tried to put a finger on what sort of subscriber numbers for the company’s new streaming...

The Cord-Cutter’s Guide To How To Watch The Super Bowl

For a few hours on Sunday, Fox is nixing subscription requirements and opening its Fox Sports Go app to anyone who has cut cable from their lives or has a temperamental TV antenna. After the game ends...

Amazon Prime Music Leads Streaming in the American Household

Parks Associates released new research that points to very good news for the e-commerce giant. Most paid streaming music services experienced an increase in subscriptions in 2016. Amazon Prime Music,...

Marketing could reveal AT&T’s future TV priorities, analyst says

Brett Sappington, senior director of research at Dallas-based Parks Associates, said that how AT&T markets and invests in DirecTV Now during the second half of 2017 could provide an indication as to h...

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