Providing market intelligence for more than 35 years

In The News

Looking to ‘cut the cord’? Consider an antenna

It’s no secret that Tampa Bay residents are "cutting the cord" and moving away from cable. But last month, when the Tampa Bay Times asked readers to reach out about the non-cable entertainment services they used, a common theme emerged — antennas.

The share of American households using digital antennas for TV has risen from 15 percent in 2015 to nearly 20 percent, according to March data from Parks Associates.

From the article "Looking to ‘cut the cord’? Consider an antenna" by Malena Carollo.

Previously In The News

Has The Smart Home Found A New Voice?

"Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

Sony Goes All In on PlayStation

Sony hasn’t had much to cheer about over the past decade. Samsung and Apple crushed its smartphones, and even its TV business was eclipsed by rivals from China and South Korea. So forgive the proud ho...

Can an AI burglar alarm predict break-ins before they happen?

Despite all of the talk surrounding smart, connected homes and the Internet of Things, according to analysts and research firms, the only area where the technology is really gaining traction with cons...

Streaming Boom Reaches 2021 Crossroads: Can Big Media Really Catch Netflix?

Streaming is continuing to replace other forms of viewing. As pay-TV subscriptions continued to wane in 2020, the number of households subscribing to multiple streaming services reached 61%, up from 4...