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Looking to ‘cut the cord’? Consider an antenna

October 22, 2018

It’s no secret that Tampa Bay residents are "cutting the cord" and moving away from cable. But last month, when the Tampa Bay Times asked readers to reach out about the non-cable entertainment services they used, a common theme emerged — antennas.

The share of American households using digital antennas for TV has risen from 15 percent in 2015 to nearly 20 percent, according to March data from Parks Associates.

From the article "Looking to ‘cut the cord’? Consider an antenna" by Malena Carollo.

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According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend...

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Nearly 20% of US households have over 3 Apple devices

Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...

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Looking to ‘cut the cord’? Consider an antenna

Previously In The News

Piracy Could Result in $113 Billion Loss for Streaming Services by 2027

Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

Nearly 20% of US households have over 3 Apple devices

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