Providing market intelligence for more than 35 years

In The News

Majority Of OTT Viewing On Internet-Connected TV

Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers, with Netflix retaining its top position while services Sling TV, Showtime, and CBS moved up or entered the list over the past year.

Parks Associates’ list of top 10 OTT video services, ranked by number of paid subscribers, excluding transactional or ad-based services, is based upon reported figures and estimates from Parks Associates’ OTT Video Market Tracker using multiple consumer surveys, network traffic data, and reported OTT video service provider information. The top 10 list of subscription OTT video services for the U.S. market at the end of the third quarter of 2016 is as follows:

From the article "Majority Of OTT Viewing On Internet-Connected TV" by www.broadbandtvnews.com

Previously In The News

Save Time and Money with DIY Home Security

There's a burgeoning market for DIY home security products, thanks to advances in smart tech and more robust, easy-to-install offerings from home security manufacturers. According to market research f...

Apple TV app coming to Roku players, Roku TVs today ahead of Apple TV Plus

With the launch of the TV app on Roku, Apple expands the potential audience of Apple TV Plus significantly. Roku is the most popular streaming media platform, with 39% of the installed base of media s...

Want to binge watch? New streaming TV services will make you wait

But to some viewers, going a week after a dramatic cliffhanger “seems like it’s old school,” said Brett Sappington, principal analyst at Parks Associates. “For some consumers, that can be frustrati...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...