Register

I agree with the Privacy Policy

In The News

Many Consumers Prepped for Mobile Holiday Shopping

October 20, 2013

In another study, by Parks Associates, a quarter of consumers were found to be using mobile commerce apps to help with in-store purchase decisions. In that study, the top categories for mobile shopping were product research, barcode scanning and interaction with the retailer or brand app.

That study also found that many (42%) of U.S. smartphone owners bought something through their mobile device in the last month.

However, the market is hardly uniform. For example, men are more likely than women to purchase using a mobile device, according to the Hipcricket survey. They are also more likely to compare prices via mobile while in a retail store.

And a majority (54%) of Target shoppers used a mobile commerce app while shopping for electronics, compared to fewer (38%) of Walmart shoppers, according to the Parks Associates study.

From the article, "Many Consumers Prepped for Mobile Holiday Shopping" by Chuck Martin.

Previously In The News

Parks Associates: TV apps gaining popularity, with 61% of tablet owners, 55% of smartphone owners using TV-related apps monthly

New research from Parks Associates shows mobile consumption of video is driving usage of TV apps, with 55% of U.S. smartphone owners and 61% of tablet owners using a TV-related app at least once a...

DLNA Releases New Guidelines for Viewing Subscription TV Content on Multiple Home

The Digital Living Network Alliance (DLNA®) today released the organization’s CVP-2 Guidelines and announced that DLNA Members can begin certifying products to the specifications in September. The...

Pay-TV Clients in Western Europe May See VoIP Added to Service

Because coverage has increased 80 percent over the last year, it has become increasingly likely that Pay-TV subscribers in Western Europe, will have access to multi-screen services; according to ne...

‹
1
2
...
33
34
35
36
37
38
39
40
41
42