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Marketers: Time To Go 'Over The Top' With Video?

May 28, 2014

New investments in OTT and recent consolidations in the space seem to show that OTT technology is here to stay. In fact, new research from Parks Associates here shows that OTT video adoption is increasing, especially in younger consumers, as 40% of consumers select online video as their most important source of video.

Given this fact, it is no surprise that big media players and startups alike are looking at how they can leverage OTT platforms and are adjusting their businesses accordingly.

From the article "Marketers: Time To Go 'Over The Top' With Video?" by Ben Chodor.

Previously In The News

Meet the Biggest Advertisers in RTB

The real-time bidding digital ad market is expected to reach $1.6 billion in 2012, according to Parks Associates. But the RTB market is shrouded in mystery, split up among a half-dozen major player...

Connected TV Takes Center Stage in Internet of Things at Home

As live TV viewing continues its decline, so-called over-the-top video continues to grow, according to the study TV Everywhere and the New World of OTT by Parks Associates. Global OTT video ser...

The Universal Problem With TV Everywhere

"I've had conversations with DirecTV, who said they are reluctant to spend money marketing a free service," said Brett Sappington, director-research at Parks Associates, a market-research and consu...

40 Million Cars Connected To The Internet; 64% Want It

More than 40 million U.S. vehicles will be connected to the Internet by the end of this year, according to Parks Associates. And it looks like that’s just the start, with the number climbing steadi...

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