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Marketers: Time To Go 'Over The Top' With Video?

May 28, 2014

New investments in OTT and recent consolidations in the space seem to show that OTT technology is here to stay. In fact, new research from Parks Associates here shows that OTT video adoption is increasing, especially in younger consumers, as 40% of consumers select online video as their most important source of video.

Given this fact, it is no surprise that big media players and startups alike are looking at how they can leverage OTT platforms and are adjusting their businesses accordingly.

From the article "Marketers: Time To Go 'Over The Top' With Video?" by Ben Chodor.

Previously In The News

Why I'm Glad Apple Inc. Killed Its Smart TV Plans

There's simply no reason for Apple to jump into the crowded low-margin battlefield of smart TVs when it can sell its hardware at gross margins exceeding 40%. Steve Jobs reportedly once told employe...

Consumers Share Log-Ins For OTT Services, Slice Into Revenue

The over-the-top devil is in the details. While OTT services are rapidly rising in use, so is consumers’ savvy in piggybacking onto their friends’ and family’s OTT subscriptions. More than 57%...

Over-The-Top TV Revenues Forecast To Hit $19B In 2019

New research shows that TV homes with broadband are increasingly signing onto over-the-top TV (OTT) service -- with and without traditional pay TV services. In the U.S., 57% of current traditiona...

Worldwide Over-The-Top Revenue Balloons

In related news, Parks Associates released its new report finding that 1.6 billion people worldwide watch online video on connected devices. That’s more than 20% of the world’s population. Seem...

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