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Marketers: Time To Go 'Over The Top' With Video?

May 28, 2014

New investments in OTT and recent consolidations in the space seem to show that OTT technology is here to stay. In fact, new research from Parks Associates here shows that OTT video adoption is increasing, especially in younger consumers, as 40% of consumers select online video as their most important source of video.

Given this fact, it is no surprise that big media players and startups alike are looking at how they can leverage OTT platforms and are adjusting their businesses accordingly.

From the article "Marketers: Time To Go 'Over The Top' With Video?" by Ben Chodor.

Previously In The News

OTT Services Seeing High Churn Rates

As consumers decide what they want out of their Over-the-Top (OTT) video experience, the industry is seeing some fairly high churn rates. While typical for subscription-based industries, some compa...

That's Life: Sick Of Commercials And Fickle About Online Services

Parks Associates noted last week that like cable’s Playboy Channel of the past, OTT services come and go pretty quickly; the churn can be profound. Parks found 9% of Netflix’s subscribers quit, a r...

OTT Churn Rises As Consumers Switch And Sample

Lest pay-TV providers start thinking that their hotshot over-the-top rivals have it all, consider this latest tidbit: OTT services are dealing with churn, too. Big-time. About 85% of U.S. broad...

Pay TV Subscribers Changing Packages, Not Necessarily Leaving

Nearly a quarter of consumers who subscribe to pay TV made changes to their subscriptions over the past year. But that news isn’t as bad as one might expect. According to Parks Associates, of t...

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