Providing market intelligence for more than 35 years

In The News

Marketing could reveal AT&T’s future TV priorities, analyst says

Brett Sappington, senior director of research at Dallas-based Parks Associates, said that how AT&T markets and invests in DirecTV Now during the second half of 2017 could provide an indication as to how it will prioritize streaming TV moving forward. The Dallas telco otherwise has reason to play its preferences close to its chest, Sappington said.

“If you’ve hired someone to be in charge of DirecTV Now, you don’t want to tell them, ‘you’re a nice-to-have, but traditional is where we’re focusing our business,’” he said.

Sappington said that indicators could include whether and to what extent AT&T packages original content specifically for DirecTV Now and how licensing deals are structured to equip the service with the best options for consumers. Bundling options and every day marketing investments will also be an indicator. The company is already offering DirecTV Now as a $10 add-on for unlimited wireless plans.

From the article "Marketing could reveal AT&T’s future TV priorities, analyst says" by Shawn Shinneman.

Previously In The News

Walmart’s bid for Vizio would make it a different kind of company

“That’s increasingly where the money is,” said Jennifer Kent, vice president of research at Parks Associates. She said these days, a TV’s worth is tied to its streaming platform. Walmart’s private...

Matter Standard Revolutionizes Smart Home Interoperability: Challenges and Opportunities

According to Parks Associates' latest security dealer survey, familiarity with the Matter standard among dealers has increased to 24% in 2023, up from 16% in 2022. However, there's still a signifi...

The Sunday Brief: Fourth quarter earnings—out of favor

Nearby is a chart shared in a recent Parks Associates release indicating the price/ value customer satisfaction rates for various technologies.    The news release summarizes their findings as fol...

2023 Trends and 2024 Predictions in the Professional Security and Lock Market

Research from Parks Associates has found both rising demand from residents and increased interest from property managers in smart access solutions. From the article, "2023 Trends and 2024 Predictio...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive