Register

I agree with the Privacy Policy

In The News

Meet the Biggest Advertisers in RTB

September 13, 2012

The real-time bidding digital ad market is expected to reach $1.6 billion in 2012, according to Parks Associates. But the RTB market is shrouded in mystery, split up among a half-dozen major players from Google's AdEx to Yahoo's Right Media and AppNexus.

Who are the biggest spenders? It's hard to know precisely, but in August data provided to Ad Age, publisher Rubicon Project is giving some clues. Rubicon, like Pubmatic and Google's Admeld, helps publishers maximize the value of their ad inventory, so it sees a big chunk of the ad market, and knows how much advertisers are bidding, and paying, for ads.

From the article, "Meet the Biggest Advertisers in RTB" by Jason Del Rey.

Previously In The News

Video Users Want Multi-Device Options

New digital/over-the-top video consumers want a wide number of choices to consider when it comes to how many devices they can use. But is that enough for OTT platforms to succeed? Parks Associate...

For Some Of Us, Pay Services Are A Steal

Parks Associates has produced a new report that says 6% of all broadband-capable households make use of a streaming video service paid for by someone who doesn’t live there, and 20% of streaming vi...

OTT Services Seeing High Churn Rates

As consumers decide what they want out of their Over-the-Top (OTT) video experience, the industry is seeing some fairly high churn rates. While typical for subscription-based industries, some compa...

Nearly 80% of Smart-TV Owners Are Regular App Users

New industry research from Parks Associates shows app developers are targeting the smart TV platform as the next significant growth area as nearly 80 per cent of smart-TV owners regularly use apps....

‹
1
2
...
33
34
35
36
37
38
39
40
41
42
›