Providing market intelligence for more than 35 years

In The News

mHealth Still Missing the Comfort Zone for Chronic Care Patients

A report from digital health analyst Parks Associates indicates 27 percent of those surveyed with a chronic condition want a mobile health device that tracks their condition – yet significant numbers also report that the devices they now have are too complicated to use or don’t work properly.

"Nearly one-half of type I diabetics and one-third of type II diabetics are interested in health monitoring devices such as glucometers, but a steep learning curve and difficult or counterintuitive directions could inhibit their usage of these devices and also prevent them from buying other connected health devices," Harry Wang, the group’s senior director of research, said in a press release accompanying the report. "Device and application manufacturers would benefit from improving the ease-of-use of these devices."

The study points to a continuation of missed opportunities in mHealth for both patients and their caregivers. 

From the article "mHealth Still Missing the Comfort Zone for Chronic Care Patients" by Eric Wicklund.

Previously In The News

Parks Associates reports that nearly 30% of recent internet subscribers faced difficulties when searching for a new provider

Parks Associates announced on Jan. 18 that its latest research shows nearly 30% of United States internet households who have subscribed to a new home internet provider in the last year report facing...

The Challenges Consumers Face in Choosing an Internet Service Provider

Choosing an internet service provider (ISP) can be a daunting task for consumers. According to a recent study by Parks Associates, almost 30% of U.S. households that subscribed to a new home internet...

Study: US net subs favour fibre SPs

Parks Associates’ new consumer study, Home Internet Evolution: 5G Competition and Value-Added Services, finds that fibre and mobile services score the highest regarding consumer value perceptions...

Streaming Pirates Are Hollywood’s New Villains

Consulting firm Parks Associates predicts that legitimate US streaming services’ cumulative loss from piracy since 2022 will reach $113 billion in the next two years. “While there is some optimism tha...