Register

I agree with the Privacy Policy

In The News

Microsoft Entices Holiday Shoppers With 250 Vista-Ready Product,

October 11, 2006

TechWeb "There's no precedent in my mind," Harry Wang, research analyst for Parks Associates said.

The closest comparison would be the TV industry, Harry Wang said. Manufacturers selling analog sets today are telling consumers that government coupons will be available in 2008 to help pay for converters that will make it possible for the TVs to receive digital signals. Starting Feb. 17, 2009, TV networks will be required to broadcast only digital programming.

"The PC purchase is more dependent on how badly they need to upgrade their existing one," Harry Wang said.

Other experts are equally skeptical whether there's much Microsoft can do now to drive Vista sales later. Gartner, for example, said offering Vista coupons is unlikely to boost sales because of the cost of upgrading an XP PC. Besides the additional $49 and $79 consumers would reportedly pay for Vista Home Basic and Home Premium, respectively, there's also the cost of having a retailer or reseller install the new OS.

Wang agrees. "Price will be an important factor."

From the article "Microsoft Entices Holiday Shoppers With 250 Vista-Ready Product," by Antone Gonsalves.

Previously In The News

Tablets Top Smartphones For Branding Campaigns

Tablet users are more active in the evening, with 63% of tablet ad requests coming after 2 p.m. Smartphones click more often from midnight through the morning, according to Adfonic. The findings su...

Digital Video Views On Rise

Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption. Parks Associates says U.S. broadband households spend on average 1.3 hours per week watching...

For Operators Delivering Ads As Part Of TV Everywhere, Deployment Is Key

In 2013, mobile video will be just 13% of all digital video ad spending, about $520 million. By 2017, analysts expect it to be 30% of all digital video ad spending. Research from Parks Associat...

Deep Thinking On Second Screens And TV Everywhere

As this litte blurbette points out, broadband households spend about 1.3 hours per week watching video on a tablet and 1.6 hours watching on a smartphone, but that’s compared to “almost 20 hours pe...

‹
1
2
...
20
21
22
23
24
25
26
...
46
47
›