Register

I agree with the Privacy Policy

In The News

Microsoft Entices Holiday Shoppers With 250 Vista-Ready Product,

October 11, 2006

TechWeb "There's no precedent in my mind," Harry Wang, research analyst for Parks Associates said.

The closest comparison would be the TV industry, Harry Wang said. Manufacturers selling analog sets today are telling consumers that government coupons will be available in 2008 to help pay for converters that will make it possible for the TVs to receive digital signals. Starting Feb. 17, 2009, TV networks will be required to broadcast only digital programming.

"The PC purchase is more dependent on how badly they need to upgrade their existing one," Harry Wang said.

Other experts are equally skeptical whether there's much Microsoft can do now to drive Vista sales later. Gartner, for example, said offering Vista coupons is unlikely to boost sales because of the cost of upgrading an XP PC. Besides the additional $49 and $79 consumers would reportedly pay for Vista Home Basic and Home Premium, respectively, there's also the cost of having a retailer or reseller install the new OS.

Wang agrees. "Price will be an important factor."

From the article "Microsoft Entices Holiday Shoppers With 250 Vista-Ready Product," by Antone Gonsalves.

Previously In The News

Functionality, Brand Fuel Smartwatch Choices

Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well. According to new re...

Over The Top Services Outpace Pay TV

According to a recent Parks Associates survey, reported by Joseph Palenchar, a total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content...

Video Users Want Multi-Device Options

New digital/over-the-top video consumers want a wide number of choices to consider when it comes to how many devices they can use. But is that enough for OTT platforms to succeed? Parks Associate...

For Some Of Us, Pay Services Are A Steal

Parks Associates has produced a new report that says 6% of all broadband-capable households make use of a streaming video service paid for by someone who doesn’t live there, and 20% of streaming vi...

‹
1
2
...
38
39
40
41
42
43
44
...
49
50
›