Providing market intelligence for more than 35 years

In The News

Microsoft IT outage: What the world would look like without internet

Beyond the obvious forms of communication (WhatsApp, Zoom, social media, email, etc.), the number of internet-connected devices per household in the US now stands at around 17 (it was one or two in the early 2000s), according to research released by Parks Associates in January.

From the article, "Microsoft IT outage: What the world would look like without internet" by Iain Akerman

Previously In The News

Prime Video stays top of Parks Associates’ List of US Subscription Video Services

Amazon’s Prime Video has retained the top spot in Parks Associates’ Top 10 List of US Subscription Video Services with Paramount+ moving ahead of ESPN+ for the first time. The research firm rep...

Data: Prime Video leads SVoD subs in US

Parks Associates has released its latest list of the top 10 US subscription streaming video services, based on estimated numbers of subscribers through September 2023 from the firm’s Streaming Vid...

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

Apple Reportedly Plans To Revamp Its Apple TV+ App

Creating a central hub for content could drive more customers to embrace both the Apple TV interface and, eventually, the Apple TV+ streaming service. When it comes to streaming today, consolidation i...