Providing market intelligence for more than 35 years

In The News

Millions of US broadband users falling victim to identity theft

The study was carried out by research specialists Parks Associates, which highlighted how with more of us using IoT devices and everyone having multiple online accounts, there are potentially rich pickings for cybercriminals via domestic broadband channels.

"Services that guard against identity theft can add value to any service bundle, from broadband VAS to insurance policies," said Brad Russell, Research Director, Connected Home, Parks Associates. "Roughly 50% of all US broadband households are very interested in identity theft protection services, so adding this type of solution to a service bundle will automatically boost its value."

From the article "Millions of US broadband users falling victim to identity theft" by Rob Clymo.

Previously In The News

NAB 2018 Day Two: Online video, trends in sports business, could podcasts create TV content?

“In 2018, the leading services will be competing based on original content, and companies are already shelling out millions on content creation; and that trend will continue,” Brett Sappington, senior...

21 Smart Speaker Superpowers

Almost unheard of as recently as five years ago, smart speakers are on their way to becoming as ubiquitous as the microwave. As of early 2019, a third of U.S. homes with high-speed internet access had...

Google Chromecast Bests Apple TV In Sales, Researcher Says

According to a Parks Associates report, Roku was the leading video streaming device in the U.S. followed by Chromecast and Apple TV in 2014. "The research finds Roku is still the leading brand with...

Deepak Chopra Launches A Wellness App To Create 'Social Transformation'

The self-improvement industry is a promising one, accounting for more than $10 billion in annual sales. Over 40 million smartphone users in the U.S. actively use at least one wellness or fitness track...