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Millions of US broadband users falling victim to identity theft

The study was carried out by research specialists Parks Associates, which highlighted how with more of us using IoT devices and everyone having multiple online accounts, there are potentially rich pickings for cybercriminals via domestic broadband channels.

"Services that guard against identity theft can add value to any service bundle, from broadband VAS to insurance policies," said Brad Russell, Research Director, Connected Home, Parks Associates. "Roughly 50% of all US broadband households are very interested in identity theft protection services, so adding this type of solution to a service bundle will automatically boost its value."

From the article "Millions of US broadband users falling victim to identity theft" by Rob Clymo.

Previously In The News

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“Consumer concerns about data privacy and security, including both the unauthorized hacking of devices and theft of device data, consistently rank as one of the leading concerns about connecting devic...

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Voice shopping may also be hitting the road, as 57 percent of U.S. broadband households are interested in voice control features for their car, a new Parks Associates study shows. The biggest benef...

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“Smart appliance adoption is growing among US broadband households. Thirteen percent of US broadband households now own a smart appliance and smart microwaves are a leading category. Voice control is...

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