Providing market intelligence for more than 35 years

In The News

Mobile Banking Growth Opportunity 'Substantial'

Smartphones and tablets have already upended the consumer electronics industry having reached near-equal penetration to e-readers and netbooks, according to Parks Associates. And they're expected to have a residual effect on the mobile banking world as well.

From the article, "Mobile Banking Growth Opportunity 'Substantial' " by Aaron Baar

Previously In The News

40 Million Cars Connected To The Internet; 64% Want It

More than 40 million U.S. vehicles will be connected to the Internet by the end of this year, according to Parks Associates. And it looks like that’s just the start, with the number climbing steadi...

The Universal Problem With TV Everywhere

"I've had conversations with DirecTV, who said they are reluctant to spend money marketing a free service," said Brett Sappington, director-research at Parks Associates, a market-research and consu...

First Roku CMO Aims to Keep Message Simple in Critical Year

Roku, which sells the eponymous set-top box that brings streaming video and apps to TVs, was founded in 2002. But it rose to prominence only in the past several years, as consumer appetite for stre...

Speed Beats Price For Broadband Switchers

According to research from Parks Associates, 35% of the U.S. households that switched broadband providers last year did so to get a faster Internet connection. Comparatively, only 18% switched beca...