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Mobile Drives Ad Spend & Content Creation, But Hurdles Remain

What's more, Parks Associates found that about seven in 10 Americans watch a short video on their phones each day. Meanwhile, 20% of mobile video viewers spend a half hour or more watching short-form videos, such as music videos or YouTube clips.

This all sounds well and good, but the road ahead will be paved with some potholes. One of the biggest is the growth in ad avoidance technology. About 20% of smartphone users now block ads on their mobile Web browsers, a 90% increase over the year before, according to PageFair, a technology and analytics firm.

From the article "Mobile Drives Ad Spend & Content Creation, But Hurdles Remain" by Daisy Whitney.

Previously In The News

SSN, SIA CONTINUE PARTNERSHIP TO PROMOTE DIVERSITY

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Parks Associateshas found that households are experimenting with different offers from security providers and standalone devices, ultimately expanding adoption.  At the end of 2020, Parks Associate...

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Delivering Peace of Mind

A whitepaper released this week by research firm Parks Associates, “Value Beyond Home Security: Expanding Product Ecosystems,” examined the expansion of professional services beyond home security du...

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