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Mobile Payments Still Confusing, Still Growing

July 06, 2016

The category certainly shows positive momentum. Last month, Parks Associates released research that found that one quarter of U.S. smartphone owners use payment apps at least once monthly and that more than 3 million retailers use Apple Pay and Android Pay. Consumers, the research found, prefer retailer-specific apps. The top three areas payment apps are used for are food and drink, clothing and event tickets.

From the article "Mobile Payments Still Confusing, Still Growing" by Carl Weinschenk.

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About Parks Associates

Mobile Payments Still Confusing, Still Growing

Previously In The News

Report: Viewers Say Churn is Based on Lack of New, Original Content

Survey: Streaming Service Churn Rates Hit 44%

Alexa Poised To Play A Bigger Role This Amazon Prime Day

First on BATV: Apple TV #3 in streaming devices as Amazon Fire grows share, report finds

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