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Mobile SEO Risks Force Brands To Comply With Google Changes

June 24, 2013

Parks Associates estimates 48% of U.S. smartphone owners use apps for daily information and entertainment, while 15% use the phone to order food and 12% use it to shop for physical goods.

While more than half of the companies have mobile sites or use responsive design, only 56% serve any mobile-formatted content to smartphone searchers, according to Pure Oxygen's report. Some 45% serve smartphone searchers via a dedicated mobile site. Zero mobile sites comply with Google's mobile configuration requirements, and 11% target smartphone users via responsive design techniques.

From the article, "Mobile SEO Risks Force Brands To Comply With Google Changes" by Laurie Sullivan.

Previously In The News

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As this litte blurbette points out, broadband households spend about 1.3 hours per week watching video on a tablet and 1.6 hours watching on a smartphone, but that’s compared to “almost 20 hours pe...

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Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption. Parks Associates says U.S. broadband households spend on average 1.3 hours per week watching...

Interactive, VOD Ads On Rise

According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 201...

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