Register

I agree with the Privacy Policy

In The News

More Bad News for Traditional Pay TV

March 17, 2017

Cord Cutters News

Just when you thought things could not get worse for pay TV…

This week Parks Associates published a new survey that showed the number of dissatisfied cable TV subscribers has doubled in just a few years. Even worse, only one-third of pay-TV subscribers are satisfied with their service.

“The pay-TV industry continues to experience worldwide growth, but the North American market is experiencing a decline in penetration,” Sappington said. “A combination of factors, including high monthly fees and a wide selection of OTT services, are pushing consumers away from traditional pay TV. Operators are now adjusting their strategies to address this new environment, including partnering with OTT video services or launching their own independent OTT services. Our research also shows that promotional options, including free or subsidized CPE, could entice potential Cord Cutters or Cord Shavers to keep their services.”

From the article "More Bad News for Traditional Pay TV" by Luke Bouma.

Previously In The News

Why Moving ‘Dancing With the Stars’ to Disney+ Isn’t the Demotion You Might Think: Analysis

Paul Erickson, research director of entertainment and consumer electronics at Parks Associates, said the “DWTS” move is smart programming and a win for both ABC and Disney+. "They’re looking at ‘Da...

Warner Bros. Discovery Is Built for the Streaming Wars – If It Can Shed Legacy Baggage: Analysis

“Hypothetically a new combined entity will be a stronger competitor,” Parks Associates analyst and director of research Paul Erickson told TheWrap. “HBO Max on its own merits is already breaking into...

Dish Gives Sling a Makeover to Compete With Hulu and Netflix

The revamp aims to invigorate viewer interest in Sling TV amid a growing roster of online video services, including forthcoming offers from Apple Inc. and AT&T Inc. Dish doesn’t disclose its Sling sub...

Dish Remakes Sling TV App to Vie With Hulu, Netflix in On-Demand

The revamp aims to invigorate viewer interest in Sling TV amid a growing roster of online video services, including forthcoming offers from Apple and AT&T. Dish doesn't disclose its Sling subscriber c...

‹
1
2
...
605
606
607
608
609
610
611
...
639
640
›