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More Bad News for Traditional Pay TV

March 17, 2017

Cord Cutters News

Just when you thought things could not get worse for pay TV…

This week Parks Associates published a new survey that showed the number of dissatisfied cable TV subscribers has doubled in just a few years. Even worse, only one-third of pay-TV subscribers are satisfied with their service.

“The pay-TV industry continues to experience worldwide growth, but the North American market is experiencing a decline in penetration,” Sappington said. “A combination of factors, including high monthly fees and a wide selection of OTT services, are pushing consumers away from traditional pay TV. Operators are now adjusting their strategies to address this new environment, including partnering with OTT video services or launching their own independent OTT services. Our research also shows that promotional options, including free or subsidized CPE, could entice potential Cord Cutters or Cord Shavers to keep their services.”

From the article "More Bad News for Traditional Pay TV" by Luke Bouma.

Previously In The News

Dish Gives Sling a Makeover to Compete With Hulu and Netflix

The revamp aims to invigorate viewer interest in Sling TV amid a growing roster of online video services, including forthcoming offers from Apple Inc. and AT&T Inc. Dish doesn’t disclose its Sling sub...

Dish Remakes Sling TV App to Vie With Hulu, Netflix in On-Demand

The revamp aims to invigorate viewer interest in Sling TV amid a growing roster of online video services, including forthcoming offers from Apple and AT&T. Dish doesn't disclose its Sling subscriber c...

How Many Videos Have You Watched Today?

According to Parks Associates, about 70% of Americans watch a short video on their smartphone every day. I guess I believe that, but only because I'm so not that person I'm agreeing about a lifestyle...

HBO Plans to Take On Netflix in Spain With Streaming Service

In Spain, about three-fourths of residents have high-speed Internet. About half subscribe to broadband but not pay-TV, compared with about 16 percent in the U.S., according to the research firm Parks...

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