Providing market intelligence for more than 35 years

In The News

More Channels Tune in to Twitch

At last check, Twitch is home to more than a dozen 24/7 “channels,” including ones run and programmed by Fail Army, The Pet Collective, Shout TV, Baeble, Machinima, IGN, Red Bull TV, Arcade Cloud and Choppertown. Recent additions include Cheddar, the tech and business news service focused on affluent millennials, and Eleven Prime, a new offering from Eleven Sports that features an array of live sporting events, including basketball, baseball and football, as well as darts, drone racing and other sports that it believes have dedicated, underserved fan bases.

Twitch focuses on a gamer-centric audience, but its expansion into more content indicates that “Amazon would like for it to be more,” Brett Sappington, senior director of research at Parks Associates, said.

From the article "More Channels Tune in to Twitch" by Jeff Baumgartner.

Previously In The News

Best Video Doorbell Cameras of 2022

These devices are proving to be quite popular, too. It’s estimated that the number of video doorbells sold in the U.S. in 2022 will top 5 million, according to the market research companies Parks Asso...

Why Moving ‘Dancing With the Stars’ to Disney+ Isn’t the Demotion You Might Think: Analysis

Paul Erickson, research director of entertainment and consumer electronics at Parks Associates, said the “DWTS” move is smart programming and a win for both ABC and Disney+. "They’re looking at ‘Da...

Warner Bros. Discovery Is Built for the Streaming Wars – If It Can Shed Legacy Baggage: Analysis

“Hypothetically a new combined entity will be a stronger competitor,” Parks Associates analyst and director of research Paul Erickson told TheWrap. “HBO Max on its own merits is already breaking into...

Streaming Plays Nicely With Cable VOD, Netflix Is New Norm

Overall, SVOD spending in U.S. broadband homes is up nearly 67% since 2012, according to research from Parks Associates. That firm said the average monthly spend on SVOD in U.S. homes was $6.19 in 201...