Providing market intelligence for more than 35 years

In The News

More Connected Devices Driving Desire For Tech Support

More connected home devices means greater opportunities for consumers to have issues with them, and thus, more opportunity to help fix them.

According to research from Parks Associates, more than half of U.S. broadband households with a connected home device are willing to pay a nominal fee a month for home tech support services. The research found that 56% of households were willing to pay $9.99 per month, while 43% were willing to go as high as $39.99 per month for the peace of mind.

Currently, according to Parks, only 16% of U.S. households have a smart home device. However, one-third of them has experienced at least one technical problem with the device. As more households get smart devices, there will be more opportunities to correct technical issues, says Tom Kerber, director of research for Parks Associates.

From the article "More Connected Devices Driving Desire For Tech Support" by Aaron Barr.

Previously In The News

Google's Chromecast: Holding market share, losing viewers

Good news, bad news for Google: Chromecast is holding onto its slice of the streaming-video device market even as new rivals like Amazon's Kindle Fire TV emerge, but Chromecast is being used less a...

Google to turn on new set-top boxes with Android TV software

For Google, though, the large market for smart TVs and streaming media boxes makes it worth another try. While TV sales have been sluggish, sales of devices that plug into televisions and play vide...

Apple TV adds CNBC, Fox Now

Apple TV has been adding more content lately as the company has had to fight a handful of competitors -- including Roku, Amazon, and Google -- in the streaming-media device market. Spurring interes...

Chromecast at year 1: Why it's more than just an impulse buy (Q&A)

The Chromecast wasn't the first wireless streaming-media dongle to come along -- Roku had one long before -- but the $35 price and the initial offer of three months of free Netflix sparked a flurry...