Providing market intelligence for more than 35 years

In The News

More doc groups beg for shortened MU reporting period — Early lessons of comparative effectiveness research — CMS announces ICD-10 testing period

According to new research from Parks Associates, 41 percent of caregivers use digital health care devices. Among US broadband households, 22 percent have a head of household who currently provides care for a family member or anticipates doing so in the near future. Of the 10,000 broadband households surveyed, 44 percent of current or future caregivers expressed an interest in a “panic button” or mobile personal emergency response system. And 27 percent use and own one or more connected health device, with eight percent using a watch to track the individual they’re caring for. 

From the article "More doc groups beg for shortened MU reporting period — Early lessons of comparative effectiveness research — CMS announces ICD-10 testing period" by Ashley Gold.

Previously In The News

Smart TVs: Today’s center of video aggregation and opportunity —Industry Voices: Erickson

Smart TVs are viewed as must-have devices by an increasing number of US homes, and they are the only streaming video product category to have risen in adoption continuously throughout the pandemic. Ho...

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...

Content providers will take control of their OTT future

The global OTT devices and services market is expected to grow at a CAGR of 20.6 percent between 2016 and 2020, according to the latest report from Research and Markets. In Western Europe, in particul...