Providing market intelligence for more than 35 years

In The News

More doc groups beg for shortened MU reporting period — Early lessons of comparative effectiveness research — CMS announces ICD-10 testing period

According to new research from Parks Associates, 41 percent of caregivers use digital health care devices. Among US broadband households, 22 percent have a head of household who currently provides care for a family member or anticipates doing so in the near future. Of the 10,000 broadband households surveyed, 44 percent of current or future caregivers expressed an interest in a “panic button” or mobile personal emergency response system. And 27 percent use and own one or more connected health device, with eight percent using a watch to track the individual they’re caring for. 

From the article "More doc groups beg for shortened MU reporting period — Early lessons of comparative effectiveness research — CMS announces ICD-10 testing period" by Ashley Gold.

Previously In The News

Parks Says ESPN+ No. 1 Sports Streaming Service Among U.S. Internet Households

Disney’s standalone sports-streaming service is the No. 1 such platform among U.S. internet households, according to new data from Parks Associates. The platform (19%) topped NFL+ (10%), according to...

ESPN+ leads US sports streaming as cable sports audience shrinks

A new Parks Associates study reveals that 19% of US internet households subscribe to ESPN+, making it the leading sports-specific streaming service. NFL+ follows with 10%, as streaming continues to re...

Sports streamers are keeping more subscribers after seasons end

New data from Parks Associates shows use of sports streamers is on the rise. For a long time, sports leagues were leery of streaming platforms, knowing they could make more revenue by putting games...

Apple now has 69% of the smart tag market among US Internet households

Smart tag adoption rose to 12% in US Internet households last year with Apple still leading the market, according to Parks Associates.  The research group says that’s up from 7% in 2022. Consum...