Providing market intelligence for more than 35 years

In The News

More doc groups beg for shortened MU reporting period — Early lessons of comparative effectiveness research — CMS announces ICD-10 testing period

According to new research from Parks Associates, 41 percent of caregivers use digital health care devices. Among US broadband households, 22 percent have a head of household who currently provides care for a family member or anticipates doing so in the near future. Of the 10,000 broadband households surveyed, 44 percent of current or future caregivers expressed an interest in a “panic button” or mobile personal emergency response system. And 27 percent use and own one or more connected health device, with eight percent using a watch to track the individual they’re caring for. 

From the article "More doc groups beg for shortened MU reporting period — Early lessons of comparative effectiveness research — CMS announces ICD-10 testing period" by Ashley Gold.

Previously In The News

Live TV Viewing Strong Among Millennials

In a study that examines live TV viewing, Parks Associates says consumers who have never had pay TV -- so called “cord nevers” -- spend about one-third of their TV viewing time watching live content,...

Saving Money Top Driver For Smart Home Device Purchasing

The majority (61%) of households that do not own and do not intend to purchase a smart home device could be persuaded by reduced household bills or insurance discounts, according to the study, compris...

43% Plan To Purchase A Smart Home Device This Year: Study

“Having smart home devices pre-installed in the home creates an immediate opportunity to demonstrate specific value propositions in safety, energy management and convenience,” stated Patrice Samuels,...

TV Platforms Benefit From Easy Cancellation Policies

Month-to-month digital media analysts continue to follow “churn” issues — entertainment consumers who drop or add services. A 2018 Parks Associates report says about 18% of U.S. broadband households c...