Providing market intelligence for more than 35 years

In The News

More Than 1 In 5 Intend To Use A Smart Watch To Control A Smart Home

Many consumers who own or plan to buy a smart watch will use it to control smart-home devices, a Parks Associates survey found.

More than one in five U.S. broadband households that own or plan to buy a smart watch intend to use this device to control such home-automation devices as lights, garage doors, thermostats and the like, Parks said. Almost 20 home-automation suppliers have created Apple Watch apps, the company noted.

“The accessibility of a smart watch makes it a natural fit as a remote control for smart home features such as turning on lights remotely, closing garage doors, and adjusting thermostat settings," said Harry Wang, Parks mobile and health products research director. The extra convenience that wearables offer will grow when “voice-control APIs become more capable and intelligent,” he added.

From the article "More Than 1 In 5 Intend To Use A Smart Watch To Control A Smart Home" Joseph Palenchar.

 

Previously In The News

Netflix Investors, We Need to Talk About Churn

Sure enough, this has spurred a lot of “hoppers,” or consumers who cancel and re-subscribe repeatedly to many different apps. Netflix releases a new season of “Cobra Kai,” so they binge that one month...

60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services

Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...

For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...

Fox News Takes on Late-Night Comedy With Right-Leaning Show

“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...