Providing market intelligence for more than 35 years

In The News

More Than Half of U.S. Households Dealt With a Data Privacy Problem, Study Says

A study from Parks Associates, a leading authority in consumer and market research, shows a concerning trend in security threats stemming from smart device use.

The “Privacy and Data Protection for Connected Devices” report shows that 54% of U.S. households connected to the internet experience data privacy and security issues over 12 months. That’s a 50% jump from 2018 when 36% of homes reported problems.

“As we witness this surge in data privacy and security concerns, it becomes paramount for smart home industry players and service providers to prioritize consumer data apprehensions and redouble their efforts in securing their products,” said Jennifer Kent, vice president of research at Parks Associates. “After interoperability, the top reasons consumers gravitate to certain providers of smart home products are user experience and trust – trust that the company will properly handle personal data, and trust that the company will be present for the long haul.”

Over the past seven years, U.S. households have doubled the number of connected devices used in their homes. The report shows that 62% of smart home device users are wary of hackers gaining unauthorized access and control.

“While the growth in 2023 appears to be slightly slower than in previous years, this could be attributed to consumers exercising caution in the wake of historic inflation, layoffs, and looming recession fears,” said Kent. “We anticipate that device ownership will resume its upward trajectory in more favorable economic conditions.”

From the article, "More Than Half of U.S. Households Dealt With a Data Privacy Problem, Study Says" by Kayla Wassell

Previously In The News

IoT and 5G: New Revenues, Use Cases, Value-added Services

Among the U.S. broadband households that participated in a Parks Associates survey, 6-9 percent reported ownership of a wearable camera in 1Q 2017, and 9 percent were likely to purchase a wearable cam...

Top 5 Data-Driven Mobile Services for a Competitive Edge

The most commonly used type of mobile application is social media, according to Parks Associates' data. More than 80 percent of U.S. smartphone owners under the age of 25 use social media and chat...

The VR Experience: Challenges for a Growing Market

The various VR technology approaches present unique user experience issues that current-generation VR headsets have yet to solve. Feedback on the user experience from those who own or have tried VR...

The IoT's Perplexing Security Problems

"IoT security is highly fragmented and many devices are vulnerable," observed Kristen Hanich, research analyst at Parks Associates. "There are a large number of devices out there with known weaknes...