Providing market intelligence for more than 35 years

In The News

More Than Two Thirds Of Smartphone Users Stream Radio Every Week

The research in the report was done by Parks Associates, a “market research and consulting company specializing in emerging consumer technology products and services,” according to its public statement. Interestingly, the company broke down some of the data by cell carrier, and found that those using iPhones consume much more media on their devices than other operating systems, though T-Mobile and Sprint subscribers are more interested in music specifically.

From the article "More Than Two Thirds Of Smartphone Users Stream Radio Every Week" by Hugh McIntyre.

Previously In The News

Apple devices have high net promotor scores across consumer electronic products

Parks Associates’ new Tech Ecosystem Dashboard, featuring ownership and purchase intention data from surveys of 5,000-8,000 US internet households, finds the net promoter scores (NPS) for Apple-br...

Warner Bros. Discovery and Disney launch Hulu, Disney+, Max bundle

According to Parks Associates research, U.S. households that had five or more OTT subscriptions declined from 52% in Q3 2023 to 46% in Q1 2024 and average monthly spending on SVOD services dropped fro...

Study Shows High Consumer Expectation for Rapid Security Event Response

Eighty-six percent of alarm system owners expect a response within half an hour, and 42 percent expect a police response within 10 minutes of an alarm. Source: Parks Associates  A large majorit...

The Smart Money: AVS-01 Gains Traction

Parks Associates research has uncovered low awareness about the standard from dispatchers and first responders, with several also indicating concerns about the implementation due to the fragmented nat...