Providing market intelligence for more than 35 years

In The News

MultiChoice wins big at Promax Awards 2023, championing the fight against content piracy

Content piracy continues to threaten the very existence of the creative sector, with a Parks Associates report indicating that the value of pirate video services will exceed $67 billion globally this year.

From the article, "MultiChoice wins big at Promax Awards 2023, championing the fight against content piracy" by Watchdog Uganda

Previously In The News

Lacking Data and Tools: The 8 Barriers to OTT Insights

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access. From the article, "Lacking Data and Tools: The 8 Barrier...

The Crucial Role of Technology Partnerships: Helping Schools Flourish

The educational landscape has undergone a profound transformation. Classrooms, once adorned with traditional teaching tools, have evolved into digital hubs where connectivity is no longer a luxury but...

Your Smart Video Doorbell May Not Be Secure, Consumer Reports Testing Shows

Around 1 in 5 people age 50 and older own a doorbell camera, according to survey data from the Addison, Texas-based Parks Associates market research firm, figures that are roughly in line with all U.S...

Walmart buys TV portal to nowhere

As streaming services bundle together, monopolizing the delivery of shows – whether it’s the TV unit or the wifi - becomes more important, too. Vizio, with over 10% of television sales market share, i...