“In 2018, the leading services will be competing based on original content, and companies are already shelling out millions on content creation; and that trend will continue,” Brett Sappington, senior director of research at Parks Associates, told NAB Show Daily News.
From the article "NAB 2018 Day Two: Online video, trends in sports business, could podcasts create TV content?" by Jenny Priestly
According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...
Now, market research and consulting company, Parks Associates, has come out with its report on the state of the US smartphone market for 2015. According to the study titled “360 View: Mobility and the...
“Sleep-tracking features of smartwatches and fitness trackers are raising consumer awareness about lack of sleep. 42pc of consumers in US broadband households are concerned their health will worsen du...
Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...
