Providing market intelligence for more than 35 years

In The News

Nearly 80% Of US Spanish-Language Households Subscribe To OTT Video Services

“While pay-TV penetration has declined among US broadband households, adoption has remained steady among Spanish-bilingual households over the past few years. Cord cutting does not have the same impact in Spanish-language households as it does for the larger broadband population. In fact, most of their recent pay-TV changes have been upgrades to more expensive services,” said Parks Associates.

From the article "Nearly 80% Of US Spanish-Language Households Subscribe To OTT Video Services" by www.televisionpost.com

Previously In The News

Roku Swings to Second-Quarter Loss on Slower Ad Spending

San Jose, Calif.-based Roku is the nation’s largest maker of streaming hardware—accounting for about 37% of the U.S. market, according to Parks Associates—but it derives most of its revenue from adver...

Cord-cutting Lower In Western Europe Than The US

Connected Consumer in Europe, a new report from Parks Associattes, reveals Spanish consumers are more likely than consumers in other Western European markets either to have never had pay TV or to have...

65% Of US Broadband Consumers Use 2nd Screen

65% of US broadband households engage in at least one second-second screen activity on at least a monthly basis, according to Parks Associates. The research company’s new report 360 View Update: Se...

40% Of US Pay-TV Consumers Use TVE

TV Everywhere reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates. Entertainment Habits on Connected CE Devices shows the percentage of...