Providing market intelligence for more than 35 years

In The News

Nearly a Quarter of U.S. Households Think Movies and Music Should be Free

That’s according to a survey released this week by Parks Associates.

“Almost half of pirates believe stealing content is acceptable because there are no consequences to the behavior” Jennifer Kent, VP, Research, Parks Associates, said in the release.

Parks is set to discuss the results during “Digital Piracy and Distribution,” a virtual event set to take place on Thursday, September 22, at noon Eastern time, as part of the firm’s Future of Video: OTT, Pay TV, and Digital Media.

“We’re talking to the largest streamers and studios in the world, and they are all expressing a similar feeling – piracy is a today problem to solve,” Matthew Fite, CTO, Verimatrix, added in Parks’ release. “I think that as an industry we have the opportunity and the responsibility right now to work together to find creative solutions to shut down piracy.”

From the article, " Nearly a Quarter of U.S. Households Think Movies and Music Should be Free" by Stephen Silver.

Previously In The News

The 2024 Guide to Smart Home Technology for Apartments

In a 2023 SmartRent and Parks Associates survey, 79% of apartment residents said they wanted seamless connectivity, and 48% said they’d pay $79.99 monthly for 1 gigabit WiFi service. From the Smart...

Vantiva Launches Smart Security Camera for Self-Storage

“Consumers are increasingly willing to pay for video features and coming to expect always-on monitoring. For example, video doorbells are now the most common smart home devices, with 22% of households...

Real-time Interactivity: the Missing Monetization Piece for Emerging Streaming Businesses

High operational costs, market saturation, and the constant need for fresh and original content strategies make it difficult for new entrants to carve out a niche or gain a foothold. Parks Associates...

AI: The Secret Weapon for FAST Channels Competing in a Crowded Market

According to research conducted by Parks Associates and SymphonyAI, almost 70% of content executives report that they evaluate data for each distribution service separately. From the article, "AI:...