Providing market intelligence for more than 35 years

In The News

Nearly a Third of Streaming Service Trials Result in a Paid Subscription

New research shows 32 percent of free trials for streaming services end in a subscription.

That’s good news for Hulu and YouTube as they launched skinny bundle streaming services in the last month, which followed the launch of DirecTV Now late last year.

“Free OTT trials are effective in converting a sizeable portion of trial users into subscribers,” said senior analyst Glenn Hower of Parks Associates, which conducted the study. Hower admits that while there is a potential for “free trial abuse” only about 1 percent of consumers are “serial trialers” who abuse free trials to avoid paying for services.

From the article "Nearly a Third of Streaming Service Trials Result in a Paid Subscription" by Chris Ariens.

Previously In The News

Smartwatches were finally worth our time this year

The growing popularity of smarter timepieces helps explain why smartwatches are co-opting features previously associated with fitness trackers and GPS sports watches, says Parks Associates analyst Kri...

Get ready for TiVo in the cloud, DVR box optional

"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...

Get ready for TiVo in the cloud, DVR box optional

"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...

Digital health care: Better than the doctor's office?

Oh, how times have changed. Over this past year of COVID-19 lockdowns, telehealth saw usage by US broadband households jump from 15% to 41% between the second quarter of 2019 and the same period in 20...

Phone:
972-490-1113
Mailing Address:
5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive