Providing market intelligence for more than 35 years

In The News

Nearly half of iPhone users own a connected health device

Forty-nine percent of iPhone owners and 34 percent of Android owners who are the head of a U.S. broadband household own at least one connected health product, according to new research from Parks Associates.

Researchers found that the connected health products that consumers adopt the most are wearables such as fitness trackers, smartwatches or GPS sports watches. They also discovered high demand for connected blood pressure cuffs, connected thermometers and Wi-Fi weight scales.

"COVID-19 has had a dramatic impact on consumer markets, including health and fitness," Kristen Hanic, a senior analyst at Parks Associates, said in a news release. "Intentions to purchase connected health products are increasing, and consumers report high rates of participation in digital fitness classes. These changes are likely due to inability to be in the gym, reduced appeal of exercising in gyms in general, greater awareness of health risks, and that the industry is introducing more appealing products with a greater range of choices."

From the article "Nearly half of iPhone users own a connected health device" by Katie Adams.

Previously In The News

Pay TV Companies Are Losing Ground To OTA

The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services t...

Brand Preference Steering Consumer CE Purchase Decisions

New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...

Smart Home Technology Sells Homes

In a world where selling a home is already hindered by the economy and a generation that is hesitant to buy, smart home technology is making things even harder. According to Coldwell Banker Real Es...

Media Industry – Future of Pay TV In An OTT Landscape Pt.2 – Ericsson

Earlier this year, Parks Associates published a study highlighting that the number of paid OTT video subscriptions in Europe is still lagging behind the U.S. For instance, while 64 percent of U.S. bro...