Providing market intelligence for more than 35 years

In The News

Nearly half of iPhone users own a connected health device

Forty-nine percent of iPhone owners and 34 percent of Android owners who are the head of a U.S. broadband household own at least one connected health product, according to new research from Parks Associates.

Researchers found that the connected health products that consumers adopt the most are wearables such as fitness trackers, smartwatches or GPS sports watches. They also discovered high demand for connected blood pressure cuffs, connected thermometers and Wi-Fi weight scales.

"COVID-19 has had a dramatic impact on consumer markets, including health and fitness," Kristen Hanic, a senior analyst at Parks Associates, said in a news release. "Intentions to purchase connected health products are increasing, and consumers report high rates of participation in digital fitness classes. These changes are likely due to inability to be in the gym, reduced appeal of exercising in gyms in general, greater awareness of health risks, and that the industry is introducing more appealing products with a greater range of choices."

From the article "Nearly half of iPhone users own a connected health device" by Katie Adams.

Previously In The News

Stream TV or Pay for Cable: Which Is the Better Choice?

According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...

Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses

Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses Recently the research firm Parks Associates released its 10th annual Security Dealer Perspectives: Views fr...

Best Practices for Easing Security Concerns Around Smart HVAC

According to a recent study from Parks Associates, 72% of smart home product owners are concerns with the security of the personal data collected by their devices — and with so many smart HVAC product...

Research Shows Smart Lighting Receiving Increased Consumer Interest

Parks Associates research says demand for smart lighting products to work with other smart home devices has quadrupled. Smart lighting systems are growing in popularity among consumers, with adopti...