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Nearly Two Thirds of People in the US Are Not Aware of Virtual Reality

A recent study from Parks Associates found that 63% of people in the US are not familiar with and know very little or nothing about virtual reality. With such low levels of awareness amongst people in the United States and lower-than-expected sales, there is plenty of room for improvement in the public perception of virtual reality headsets.

From the article "Nearly Two Thirds of People in the US Are Not Aware of Virtual Reality" by Allison Halliday.

Previously In The News

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According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of...

How insurers are using smart-home technology

A growing number of insurers are following suit, partnering with smart-home technology companies to prevent and manage claims while also enhancing their value proposition, says Jennifer Kent, vice pre...

EVs Need Long-Term Love to Live Up to Their Engineering

A new survey from Parks Associates finds that “Inflation and interest rates are up, and consumers perceive electric vehicles as expensive, challenging to charge outside the home, and limited in range....

Save Money While Staying Connected. Here Are 8 Ways to Lower Your Internet Bill

For many Americans, the average cost of home internet is $63 a month, which might seem like a good deal. However, according to Parks Associates data from 2022, US households spend an average of $116 a...

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