Register

I agree with the Privacy Policy

In The News

Need to Know: Why do we need cross-media measurement?

September 05, 2024

According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of devices left to read, watch and listen to media content.

From the Nielsen's Insights article, "Need to Know: Why do we need cross-media measurement?"

Previously In The News

Nearly a Third of Streaming Service Trials Result in a Paid Subscription

New research shows 32 percent of free trials for streaming services end in a subscription. That’s good news for Hulu and YouTube as they launched skinny bundle streaming services in the last month,...

Forget Speakers. Big Money Competes in Servers.

The technology industry is captivated by titans fighting over voice-activated home speakers. The war among Amazon, Google and Apple is technology's newest frontier, but it's also pretty small potatoes...

AI: The Future Of Digital Marketing (And Everything Else)

Starting simple with AI technologies, there are recommendation engines: "Early low-hanging fruit for brands to harness the power of AI is in content discovery,” Glenn Hower, senior analyst at Parks As...

Smart Door Lock Sales Heading To $357 Million

Despite the relatively high cost, 2 million smart door locks will be sold by 2021, according to a new study by Parks Associates. Annual sales from the devices will increase from $207 million this y...

‹
1
2
...
624
625
626
627
628
629
630
...
646
647
›