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Need to Know: Why do we need cross-media measurement?

September 05, 2024

According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of devices left to read, watch and listen to media content.

From the Nielsen's Insights article, "Need to Know: Why do we need cross-media measurement?"

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In 2023, Parks Associates claimed that 20% of American households now have video doorbells. From the article, "‘You could hear a man’s voice coming from our cameras’: Woman issues warning to every...

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