Providing market intelligence for more than 35 years

In The News

Nest announces new hardware products in answer to critics

Tom Kerber, a director overseeing Internet-of-things strategy for Parks Associates, said sales for video doorbells have grown dramatically in recent years because of the popularity of online shopping.

The last item that Nest announced was a security system made up of three products called Nest Guard, Nest Tag and Nest Detect that will start at $499 and become available in November.

Nest Guard is a portable motion sensor that goes into a main room or hallway and arms or disarms the system. It has an alarm that sounds if an intruder comes into the home and will alert a user to a potential break-in through an app. Nest Detect devices are placed near doors and windows to track when they are open. Nest Tags are small fobs that users can tap on their Nest Guard to turn the alarm off; they can be set to only work during certain hours of the day for a cleaning person, dog walker or other visitor

From the article "Nest announces new hardware products in answer to critics" by Wendy Lee.

Previously In The News

Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.” “Walmart isn’...

Walmart buying TV-brand Vizio for its ad-fueling customer data

According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...

Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen

Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...

America’s Over-The-Air Audience Remains Steady Amid Streaming Era

Per tech research firm Parks Associates, 30% of OTA households prefer to have antennas to watch live news, and 20% prefer them for live TV, sports, and movies. From the article, "America’s Over-The...