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Netflix’s Grand, Daring, Maybe Crazy Plan to Conquer the World

Take Canada, in which Netflix has operated longer than any country besides the United States. Canadians, says Netflix CEO Reed Hastings, harbor constant insecurities about the depth of the streaming catalog in their country, despite having access to several titles—Star Wars: The Force Awakens soon among them—unavailable to its southerly neighbors. In France, meanwhile, laws designed to protect theaters prevent the streaming of any movie within three years (yes, years) of its theatrical release. As such, it will be the only country denied access to The Big Short when Netflix starts streaming it this summer. And that’s just two countries.

“It may not sound like much, but multiply each unique exception across 200 markets, and it quickly becomes a major challenge,” says Brett Sappington, director of research at Parks Associates.

From the article "Netflix’s Grand, Daring, Maybe Crazy Plan to Conquer the World" by Brian Barrett.

Previously In The News

Parks Associates: U.S. Households Consuming 43.5 Hours Of Video Per Week Across All Viewing Devices

At NAB Show today, Parks Associates released new research, The Viewer Journey: Navigating Streaming Options, revealing U.S. Internet households now consume 43.5 hours of video per week on average acro...

Wowza Appoints Streaming Industry Veteran Chris Drake as New Chief Revenue Officer

While at Quickplay, Drake was named a Top Leader in Technology by Parks Associates and he helped the firm earn the distinction of being named a Google Media Industry Partner of the Year for two consec...

U.S. Households Now Watch Over 43 Hours of Video Weekly, with Half Using Free Ad-supported Services Like Pluto TV, Tubi, & More

Parks Associates, a leading market research and consulting firm, has announced significant findings about those streaming content in their latest study, “The Viewer Journey: Navigating Streaming Optio...

Report: Households Say Internet Service Meets Their Needs, Despite New Demands

Over half of homes (55%) now have smart home devices, compared with 51% in 2023, the researchers found. That finding is in keeping with similar research from Parks Associates that found that the pe...