Providing market intelligence for more than 35 years

In The News

Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription

Among U.S. broadband-enabled homes, 59 percent have a subscription to Netflix, Amazon, or Hulu. While it's no surprise that those are the most popular streaming video options, research from Parks Associates shows just how dominant they are: Only 6 percent of U.S. broadband homes subscribe to a different over-the-top (OTT) service without also subscripting to one or more of the top 3.

This data comes from Parks Associates' OTT Video Tracker service, which finds OTT adoption is slowing. As a result the growth area for OTT is in multi-service households, not new households. Currently, one-third of broadband homes subscribe to multiple services. Among niche video services, Parks sees Crunchyroll and WWE Network as developing dedicated followings: Crunchyroll counted over 1 million subscribers globally in February, while WWE Network reported 1.95 million global subs in April.

From the article "Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription" by Troy Dreier.

Previously In The News

WWE's Stephanie McMahon on the Power of Letting Fans Call the Shots

The company is a leader in the streaming market—it launched an OTT (over-the-top) Internet-based streaming service in 2014. According to research firm Parks Associates, the WWE’s service is the fifth...

After Netflix, Hulu, and Amazon, There Are Some Surprises in Top-Ranked Internet Video Services

But below the big three, some new companies are quickly climbing the ranks, according to research by market tracker Parks Associates. The fourth-largest Internet video service ranked by number of s...

How OTT Will Innovate In 2018

With many media and content companies jumping on the streaming TV bandwagon, the marketplace is becoming increasingly fragmented, and it’s creating even more competition for high-quality content to ke...

Streaming Services Are Vying For Dominance In India As Cord Cutting Finally Takes Off

In last few years, the conversation around cutting the cord has gained considerable traction in the U.S. Cord-cutting refers to the pattern of viewers canceling their DTH (direct-to-home) or cable TV...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive