Providing market intelligence for more than 35 years

In The News

Netflix, Inc. Could Suffer From Hulu’s Big 2016 Push

High turnover has been nagging Hulu since inception. According to data from Parks Associates, almost 50% of Hulu’s subscribers cancelled their subscriptions in the past 12 months. Contrast that to Netflix, which has a turnover of only 9%.

From the article "Netflix, Inc. Could Suffer From Hulu’s Big 2016 Push" by Abhijit Sen.

Previously In The News

Parks: Roku Most-Used Streaming Media Device

Roku is the most popular brand of streaming media players, followed by Amazon’s Fire TV, according to new data from Parks Associates. “Historically, Amazon and Roku have dominated the streaming med...

Thinking About Buying a Roku? Study Says This Streaming Media Player is Most Popular

A recent report from Parks Associates, titled the Tech Ecosystem Dashboard, indicates that Roku is the most frequently used brand of streaming media players (SMP), with Amazon following closely behind...

Smart TV OS exerts more influence on viewing, discovery

According to survey data from Parks Associates streaming media players have increased their market share in U.S. households, with 46% of internet households owning at least one.  Roku and Amazon’s...

Roku, Amazon Lead Streaming Media Player Market

New research from Parks Associates finds that Roku is the most popular brand of streaming media players, making up 43% of streaming products among homes that use those devices. While Roku devices r...