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In The News

Netflix, Inc. Could Suffer From Hulu’s Big 2016 Push

High turnover has been nagging Hulu since inception. According to data from Parks Associates, almost 50% of Hulu’s subscribers cancelled their subscriptions in the past 12 months. Contrast that to Netflix, which has a turnover of only 9%.

From the article "Netflix, Inc. Could Suffer From Hulu’s Big 2016 Push" by Abhijit Sen.

Previously In The News

Roku wants to grow to 100 million active user accounts in next 18 months

The streaming device manufacturer, and operator of The Roku Channel streaming service ended the third quarter of 2024 with 85.5 million streaming households, and according to data compiled by Parks As...

Parks: 37% of Connected TV Homes Use Samsung Consumer Electronics

Parks Associates reports that among smart TV owners, which includes 66% of all U.S. internet households, more than 37% say Samsung is the brand used most often in the home. Many consumer electronic...

Samsung Leads in U.S. Smart TV Ownership

Parks Associates research finds that Samsung and LG combine to capture more than half of the U.S. smart TV market. According to consumer technology research firm Parks Associates, the majority of U...

Technical Support Needs are Influenced by Number of Devices in the Home

Parks Associates’ data finds consumers’ top five actions after experiencing technical problems with smart home devices are DIY steps, not seeking professional support. Parks Associates is a market...

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