High turnover has been nagging Hulu since inception. According to data from Parks Associates, almost 50% of Hulu’s subscribers cancelled their subscriptions in the past 12 months. Contrast that to Netflix, which has a turnover of only 9%.
From the article "Netflix, Inc. Could Suffer From Hulu’s Big 2016 Push" by Abhijit Sen.
New data from Parks Associates found that the use of free ad-based streaming video services is on the rise, with the number of U.S. internet households that used one of these services in the past 30 d...
One solution has been to switch from pay TV to streaming alternatives, but in recent years those services have been getting more expensive themselves. That’s a big reason about 20 percent of U.S. hous...
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